As any writer or artist knows, talent alone doesn’t always lead to success. The ability to sell oneself is the difference between those of us who starve for our craft and those of us who have found a way to stand solidly in a fickle market.
I may know how to write, but I suck at selling.
Were it not for my generous, patient, and encouraging husband, I would have been a very hungry writer. Either that or I would have had to get a “real” job. Without his backing, years ago I would have had to abandon marriage books with meagre profits, agented non-fiction proposals that still sit on publishers’ desks, novel drafts, blogposts, Instablogs, and Facebook posts. With him I’ve been able to piddle and hone my craft because I have never had to rely on selling anything while I did it.
It is time for me to step up my game.
The seasonal businesses that have fed our family and financed every part of our lives are all dependent upon crowds of people. The entertainment company where my husband has been employed for over twenty-five years, (also employing other members of our family for nearly eight years) hosts sixteen days of partying for tens of thousands of people and hundreds of employees. Not exactly the essential type of gathering encouraged or dependable in time of pandemic. We also both coach sports teams. Also life-as-we-used-to-live-it-but-now-we-don’t-know-when-we’ll-do-that-again activities. Compounding all of this is the fact that we are in mid-build for our next adventure…yet another business built on events, gatherings, and celebrations for crowds of folks.
We always thought we weren’t putting our eggs in one basket, but we also never imagined that groups of people who would normally and happily congregate in any one of the nests we’ve built would be rightly concerned about that dangerous decision. For a time, it makes sense that the baskets we’ve always relied upon will stay empty and it’s time to build a new one.
It is an #endoftheroad unlike any we’ve ever navigated. I have to do something while we wait it out.
Choosing to Grow has pulled me out of desperately stagnant places before, and I am hopeful it will happen again. I have no grand illusions that this venture, all on its own, will supplant all that has been paused, but it is an offering I can make right now with the one thing I’m prepared to do.
I am fairly certain my marketing techniques will not include shameless plugs, because like I mentioned before, I suck at selling, but I do think I’ll post announcements about projects I’m doing and I’ll offer invitations to let me partner for meaningful gifts for loved ones where words I can offer might help.
A few ideas percolating right now can be found on the newly created Custom Gifts tab on my website. Other possible projects for sale will include:
- Personalized Poems
- Picture/ poem/ prayer prints
- Video montages
- Greeting Cards
- Photo magnets
If you know of anyone looking for a unique gift, please send them my way.
In addition to these creative offerings I will also engage in more freelance writing opportunities, rewrite Choosing to Grow: Through Marriage (The Pandemic Edition), seek online or in person speaking opportunities and keep plugging on my novel revision.
I made a decision to Choose to Grow through my life and now, more than ever, is the time to do just that.